Amidst the array of innovative lenses, it's easy to overlook that while these lenses perform exceptionally, their efficiency is further enhanced with the addition of a coating.
Coatings on lenses, particularly anti-reflective coatings, can be highly beneficial for night-time driving. Anti-reflection coatings minimize glare from oncoming headlights and streetlights. This reduces visual discomfort and enhances visibility, especially in low-light conditions. This becomes increasingly advantageous as we move into the extended, dark winter months.
A Diamond coating enhances contrast and clarity, allowing you to distinguish objects and details more effectively. This is particularly important at night when visibility is naturally reduced. It also helps reduce halos and starbursts around lights, providing a clearer and more focused view of your surroundings during night driving.
In addition to this a Diamond coating can improve light transmission, ensuring that more light reaches your eyes. This is beneficial in low-light situations, making it easier to see and react to your environment.
Tips for enhancing sales with lens coatings:
Emphasise the personalised aspect of lens coatings, tailor them to the customer's lifestyle or specific needs. Customers may be willing to pay more for coatings that align closely with their requirements.
Effective visuals can showcase the advantages and characteristics of coatings, particularly an anti-reflection coating.
Dispense a personalized design lens, like a Drive progressive, with an anti-reflection coating as a comprehensive package at a set price.
Don’t forget to offer after-sale services, such as warranties or guarantees, on the coatings to provide peace of mind, potentially justifying a higher price.
Understanding your customers' needs and preferences, discussing available options, and presenting solutions for an enhanced visual experience will elevate the value of their purchase.
Remember, the key is to focus on the value the coating adds to the customer's overall visual experience. By effectively conveying this value and aligning it with their specific needs, customers are more likely to see the upsell as a worthwhile investment.