Why Opticians Should Recommend Polarised Lenses

As summer approaches and the days grow longer, brighter, and sunnier, there's never been a better time for opticians to talk to their patients about the benefits of polarised lenses. At Caledonian Optical, we believe in offering products that not only enhance vision but also deliver superior protection and comfort. That’s why we proudly supply NuPolar® Polarised Lenses; the world standard in prescription sunwear.

For more information or to place an order, contact your dedicated Partnership Manager.

Why Recommend Polarised Lenses?

Glare is one of the most common visual challenges people face during the summer months, especially when driving, spending time on or near water, or engaging in outdoor sports. Polarised lenses are specifically designed to combat this issue by filtering out blinding horizontal light reflections, enhancing not just vision but overall eye comfort.

For opticians, polarised lenses are a premium recommendation that not only improves your customers' daily lives but also reinforces your position as a trusted advisor on eye health.

The NuPolar® Advantage

NuPolar® lenses aren’t just polarised; they set the industry benchmark in quality and performance. Here's what makes them stand out:

• Visual Acuity: Significantly cleaner and sharper vision
• UV Protection: 100% UVA and UVB blockage
• Lens Design: Thinner lenses tailored to each prescription
• Depth & Colour: Enhanced depth perception and vibrant colour clarity

NuPolar® lenses act as a "visual filter" for the eyes, much like the effect camera enthusiasts achieve with polarising filters to make their images pop. The result? Clearer, richer, and more comfortable vision in every sunlit situation.

Introducing NuPolar® Mirror Lenses

For patients who want both function and fashion, NuPolar® Mirror lenses offer a stylish solution. With reflective mirror finishes in Silver, Blue, or Gold, these lenses bring an extra layer of glare protection and a bold aesthetic.

NuPolar® Mirror lenses are ideally suited for those who spend long hours outdoors, whether for work, recreation, or sports. They are perfect for drivers and those who frequent water environments, and also appeal to anyone seeking to reduce eye strain and fatigue. These lenses cater to wearers who value both durability and performance in their eyewear, as well as those looking to make a bold fashion statement.

Wearers will experience more vibrant and brilliant vision, with exceptional clarity whether in full sun or shaded areas. Unlike standard tinted lenses, NuPolar® Mirror lenses block bright sunlight and dangerous blinding glare, helping to increase visibility and safety, especially on the road. They also allow wearers to see below the surface during water-based activities, all while providing 100% UV protection. These lenses are designed to last and fit virtually any frame, making them an all-around winning choice for prescription sunwear.

Nupolar polarised is available in solid, gradient and photochromic as well as mirror. Mirror is available in grey/blue, grey/silver and brown/gold.

Recommend with Confidence

Supporting your recommendation is easy with the NuPolar App, available for free on Apple and Android devices. The app features:

• Demonstrations of polarisation benefits
• Lens colour and material options
• Frame pairings
• Quick videos to help patients understand the value

It’s an ideal tool for consultations and in-practice discussions.

Caledonian Optical Promotion: Earn More This Summer

To make it even more rewarding to offer NuPolar®, Caledonian Optical is offering an exclusive Polarised Lenses Rebate Promotion. From 1 June to 31 July 2025, earn up to £1,200 in rebates on qualifying purchases. Enrol now to qualify

Alongside this rebate, you’ll receive a comprehensive marketing toolkit to help promote and sell polarised lenses more effectively.

This summer, let your patients experience the visual brilliance they deserve while you enjoy the added business benefits.

For more information and resources, contact your Partnership Manager or email info@caledonianoptical.com